Marketing Specialist

Marketing Specialist

Job Description

    Create marketing plans by engaging sales in annual and quarterly planning to determine programs, activities, and marketing assets to achieve business and revenue objectives.


    Execute face-to- face programs such as half-day seminars, breakfast meetings, lunch and learns, and hands-on workshops.


    Collaborate with product marketing and marketing communications to create marketing assets such as data sheets, customer reference stories, sales enablement tools, videos, ROI analysis, social media awareness and “air cover”, demand generation programs and external communications.


    Serve as the point-of- contact on cross-functional teams for various marketing campaigns.


    Measure and report performance against established metrics.


Qualifications

    Knowledge and experience in building and executing marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and face-to- face events.


    Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows.


    Knowledge of marketing processes and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus.


    Experience interfacing with all levels in a sales organization including account executives, technical consultants, regional managers, and senior leadership.


    Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution.


    Excellent verbal and written communication skills.


    Excellent organizational and time management skills.


    Self-motivated, able to assume responsibility and work autonomously.


Years of Experience Required: 0 - 3


Job Function

Business, Marketing and Commercial Services



To Apply:

    Please go ahead and apply by sending your CV on careers@hes-world.com.